The world of entertainment has changed with the times and so have radio stations. With people getting more music through apps, television, or their computer screen than ever before, it’s difficult for anyone to stay relevant in this fast-paced environment. Yet over the years, the radio industry has somehow survived the frequent changes and always managed to rise above them and continue growing stronger today! So, are you a young career aspirant who is seeking a new career? Despite the many changes, we can tell that it is still worth pursuing the career of a Radio Jockey (RJ). If it fascinates you, we can confidently say that you must follow your heart. And believe us, there are many career options in the current radio industry.
If you are based in Kolkata, there is every reason for you to look for a suitable Radio Jockey Course in Kolkata that would train you to make the most of the career opportunities available. But let us look at the latest trends, to begin with.
Expansion of Private FM stations to Tier -II & Tier -III Cities
It’s not just the reach of radio that has been changing, but also its tone. Private FM stations came into existence in metro cities around 1991. Ever since, their number increased so much ten years later to become over 240 nationwide. The government realized how effective this media could be at reaching people from all corners of India: even those with little or no connectivity. So now they have made it a priority to have these frequencies available for everyone, including remotest areas where other means may still be non-existent – like a voice trying hard enough can break through any barrier!
Marketers realize the power of radio as a marketing medium.
In a world where many brands are fighting for customers’ attention, your message must get heard loud and clear. Radio offers one way to accomplish this goal by providing an expansive reach through high recall value campaigns with helpful tones like our radio commercials! So, this trend has become more prominent like never before. As a result, many companies are tapping into this great potential and using radio as a powerful marketing tool, especially at a local level.
Radio: Now has become a Big Game Changer
It is exciting to note that radio has become a strong voice for social causes. Through constructive communication, meaningful brand associations, and stronger connections with the RJs, radio players have been vocal about raising various subjects. These include eco-friendly concepts, education to the future generation around water conservation issues, and harmful effects of pollution. It is playing an important role and ensuring that these critical issues are dealt with seriously. Many initiatives are being undertaken as a result of the awareness that is being created using radio as a medium.
A lot of celebrities, too, are turning to be RJs. Renowned artists like Annu Kapoor, Kareena Kapoor, Anu Malik, Vidya Balan are now becoming RJs. All these are a clear indication of the many opportunities that the sector offers. Therefore, if rightly trained, you too make it big in the industry. But you need to get rightly trained. Out of the many RJ Training Institutes in Kolkata, KIMB is a leading Radio Jockey Training Institute in Kolkata. To know more Contact Us!!
