We are in a new age when technology rules supreme. The ongoing COVID 19 Corona Virus pandemic too has impacted us in many ways. It has brought a sea change in our day to lives. During these uncertain times, if you are venturing into unconventional careers like being a Radio Jockey, you need to be on your guard. If you are based in Kolkata, you need to look for the most reliable Radio Jockey Course in Kolkata to make your career dreams come true. If you are a bit worried about the current career uncertainties, you need to keep yourself pepped up with the thought that adversities often help to bring the best in us. So if you are struggling, you need to focus on the fact that these challenges will only help you grow.
Why is it important to keep a watch on the emerging industry trends?
However, you also need to be a realist, and you need to have the proper perspective about the field you plan to build your career in. In line with this, if you aspire to become a successful RJ, you need to work hard and keep in mind the latest trends in the radio sector in India. So, let’s take a fresh look at this very old and traditional industry which has often stood the test of time in the past.
Radio Industry Experts are optimistic about the future of the sector.
Following the many challenges that the radio sector has been having to put through, the good news is that most industry experts are pretty optimistic about the future of the industry. As the radio industry continues to adapt and evolve with time, it is time for brands (clients) in this domain to rethink their digital strategies. The year 2020 brought an economic slump and gave FM channels a chance to reinvent themselves into hyperlocal platforms. While 2021 does bring about more ROI-led opportunities, this will only be possible if brands take up digitization.
Digital Strategies will hold the key to success.
The radio industry is changing rapidly, and it’s moving into new spaces like gamification. Digital integration has opened up many opportunities for the radio industry to explore these avenues of innovation in 2021. We believe that audio will be important across all platforms by then, dominating as an innovative trend.
Tier 2 and Tier 3 Cities are where all the growth will happen.
Most experts also that compared to the Tier 1 and Metro Cities, the primary growth of the sector will happen in Tier 2 and Tier 3 Cities of India, which is much in line with the industry trends of other sectors as well. They believe that radio will see a massive increase in listenership and business from Tier 2 & 3 cities due to local players’ reach, credibility, and amplification. Brands will use radio as an awareness tool (space) and engage with media-savvy audiences who are more likely to try out new products/services.
To conclude, we can say that the future of radio with the right digital strategies looks bright. Thus, if you are a young career aspirant, this is the best time to become a Radio Jockey despite the challenges. So, look for the best RJ Training Institute in Kolkata if you are based here to make the most of the sector’s career opportunities.