Are you aspiring to be a successful RJ? If so, you would be happy to know that Radio Sector Podcasts are becoming very popular in India now and the rest of the world. As per the latest research in the field, India has emerged as the third-largest podcast listening market in the world after China and the US. The popularity of Podcasts in India is also wooing the traditional content creators into reconsidering radio and conventional communication mediums. So as a young aspiring Radio Jockey (RJ), there is plenty to look forward to.
Radio – The traditional medium for staying up to date with the latest
Back in the day, radio was often a family’s only means of staying up-to-date with news developments and stories from around the globe. Unlike television and other media that require singular attention, this medium did not interrupt household routines. It stayed in the background providing information to its listeners while they went about their daily activities such as cooking or cleaning.
Podcasts – Similarly have become popular now.
After digital technology revolutionized communication channels, love for podcasts has divided between them and radio; Both these allow users to multitask – learn new things, even help go to sleep at times! This unobtrusive nature makes both Podcasting more appealing than traditional forms of entertainment, which are much less flexible regarding time management.
The development as a result of the Pandemic
The Pandemic has enabled home-based content creators to record, edit and share podcasts with ease. Consequently, the trend is moving towards audio rather than video.
Podcasting an option Many RJs now choose: Here’s Why?
Radio hosts have recently turned towards podcasts as they believe they will allow them a space for longer, hard-hitting news stories and in-depth discussion about topical matters. In contrast, other forms of media tend to censor specific topics which may be considered controversial or too offensive by some listeners. Podcasts offer radio jockeys an opportunity to discuss sensitive issues that are not permissible on the more censored public broadcast medium.
What are the popular RJs saying about the development of Podcasting?
In a recent Media Report, famous RJ Mantra RJ Mantra mentioned that as a Podcaster, he had enjoyed the opportunity to reach an entire country and beyond. He said that “RJs are enjoying the podcast medium as they have a larger canvas to paint on.” Additionally, he stated that radio should consider reviving its platform because it is bleeding into irrelevance in today’s world, where podcasts reign supreme.
Some popular RJs feel that unlike being employed with Radio Stations, where one has to work as per a strict schedule from 9 AM to 5 PM, Podcasting offers much higher flexibility, which is why many love it. They believe that they provide an exciting career option for creative content creators. Moreover, they can also explore opportunities in the freelancing space.
Many are now claiming that going forward; Podcasting is the next audio revolution. So, if you want to be a part of this upcoming revolution, you need to get trained for the same. In line with this, you need to hone up your RJ skills and look for the best Radio Jockey Course in Kolkata if you are based in Kolkata. Out of the many options, you have KIMB, the leading RJ Training Institute in Kolkata, which you can consider.