We are passing through some of the most challenging times in India. With the second wave of the COVID19 Corona Virus pandemic has struck. It has left many families devastated. It has been consuming lives and has become one of the greatest health hazards for India and the entire globe. The pandemic has caused significant economic damages too. Now that social distancing has become the new normal, and with lockdowns continuing in many places, it has led to job losses and businesses closing down in many sectors, especially the hospitality sector. The radio sector, too, has been impacted. If you are a young career aspirant and dream of becoming a successful Radio Jockey, you need to understand how the radio sector would evolve following the current pandemic.
How does the Radio Sector operate?
Radio is a medium that has largely been dependent upon the retail advertising industry. When the industry saw a complete shutdown, Radio too suffered. The reason is that advertisers pulled back on ads. As a result, many radio stations were compelled to cut salaries and rationalize the workforce to save money. According to most industry experts, the only silver lining is that it was also one of their best teachers because the crisis taught the industry how to innovate by reducing costs. It also compelled the industry players to be more efficient. Therefore, moving ahead, once the current crisis is over and things are back on track, we could see better management of resources.
How might the future of Radio emerge, according to industry experts?
Over the next few years, radio networks will continue seamlessly integrating digitization and taking massive strides as audio takes precedence. The past year alone has seen advancements in how digitization enables listeners of all ages to enjoy a more immersive listening experience while also building new opportunities for brands through audio-led initiatives.
The plans of BIG FM
BIG FM is on a mission to create the best experience for its listeners. The company has been aware of the changing landscape and knows that they need to be ahead of what is coming next if it wants people listening longer than before. They have made significant changes already. It includes the launch of Big Radio Online this year, which offers 24/7 streaming radio broadcasting in over 20 languages. The languages include Hindi, Tamil & Telugu, etc. According to a recent Media Report, various channels are gearing up differently to times ahead. But BIG FM is in no way stopping there. There are many avenues available thanks to technology, like chatbots or gamification (think about how music games can keep you engaged). They are ready to make sure every listener gets an immersive audio experience tailored just for them!
Radio has a long history of reinvention, as it is constantly evolving with the times. In an era where many people have tuned out to traditional radio stations and are opting for streaming services like Spotify and Pandora instead, there’s no better time than now for this medium to step up their game in order not only to compete but dominate!
It is also true that though Radio over the years has evolved with the time, but we can say that the charm and fascination of the Radio Jockey (RJs) continue even in the current times. So, the future of the RJs will be just as bright. If you aspire to be a successful RJ, you need to hone your skills. You can do the same only by getting trained right. If you are based in Kolkata, you need to enroll in the leading Radio Jockey Course in Kolkata.
